More than half of consumers plan on spending serious time on the platform, but only 27% of marketers are putting money into YouTube creator collaborations. But marketers shouldn’t sleep on YouTube. It’s no surprise that Facebook, Instagram and TikTok reign supreme for creator partnerships. As marketers craft their creator marketing strategies, they’re trying to meet their audience where they are. Plus, who can resist the fun of learning something made me buy it #lululemonbackpack #goldenretriever #petsoftiktok #fashiontiktokĮvery platform lends itself to different audiences, creators and relationships between the two. If potential customers are coming in primed on how to use your product and the benefits of doing so, they’re more likely to be satisfied. It should be no surprise that brands are looking for creators to authentically show consumers how to use their product or service. Brands report a healthy mix of what they look for when partnering with creators.Įducational content takes the top spot for marketers. Different creators are masters of different content types-so it’s not a decision to be taken lightly. When it comes to types of content, brands have choices. A little less control over the content is well worth the benefits. With the right research and sourcing, you can identify creators whose followers intersect with your target audience, but may be less familiar with your brand. Hosting content on the creator’s account can give these campaigns a more organic feel with the added benefit of extending your reach. While creator content is paid media, it’s not necessarily owned by the brand.įor maximum reach, 45% of brands have the creator post on their own account, compared with 27% that only post it on their pages. The opportunity to reach your audience in a way that feels more organic can’t be overstated.īrands more than likely have to cede some control over to creators in order to capture the full benefits of these partnerships. Creators can even help you change your audience’s perception of your brand, with 16% of respondents citing that as a goal for their creator strategy. We’ve seen this across our research, with authenticity ranking as the second most important creator qualification by both marketers and consumers in the latest Sprout Social Index™.īy leaning on creators, 52% of marketers hope to strengthen their social community and 41% seek to promote their brand values. Creators have the power to reinforce your brand strategy by echoing your values and identity in a relatable way.Īfter years of filters and Photoshop, consumers are clamoring for the real. The relationships creators have with their followers is authentic and genuine, and that authenticity rubs off on your brand. The final inventory of generators is published each year with the annual EIA-860.Just like that, spade new york has me ready for a cute girly summer #katespadenycabana #ad Starting with March 2018 data, Preliminary Monthly Electric Generator Inventory also includes data from Puerto Rico for existing, retired, and proposed generating units at electric power plants with combined nameplate capacity of 1 megawatt or greater.Ĭapacities reported in this preliminary inventory are best estimates of current generating capacity, but are not meant to be capacity commitments by the associated facilities. The list can be found on the 'Retired' tab of the datafile. Starting with March 2017 data, Preliminary Monthly Electric Generator Inventory includes a comprehensive list of generators which retired since 2002. Estimates will be corrected without specific acknowledgement or explanation in subsequent month's inventory. For this reason, reported capacities are EIA's preliminary estimates of capacity for that month. However, creating this monthly estimate sometimes requires the use of data submitted on the annual EIA-860 before it has been fully verified by EIA. EIA estimates the current and near-term unit inventory of electric power generating capacity by integrating the information on these surveys along with ongoing EIA research of new units. The monthly survey Form EIA-860M, 'Monthly Update to Annual Electric Generator Report' supplements the annual survey form EIA-860 data with monthly information that monitors the current status of existing and proposed generating units at electric power plants with 1 megawatt or greater of combined nameplate capacity.
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